New Client Survey.Please complete prior to your strategy session with Amanda. NAME * First Name Last Name COMPANY TITLE EMAIL * LOCATION FOUNDERS: WHY DID YOU START THIS COMPANY? * DESCRIBE YOUR LAST ROUND OF FUNDING? * WHAT IS YOUR COMPANY REVENUE (ANNUAL)? * <$1 million USD $1 - 3 million USD $3 - 5 million USD >$5 million USD WHAT ARE YOUR REVENUE GOALS? HOW MANY PAYING CUSTOMERS DO YOU HAVE? * HOW MANY PAYING CUSTOMERS DO YOU WANT TO ADD BY END OF 2024? * WHAT IS YOUR EXIT STRATEGY? * IPO ACQUISITION MERGER SELL OTHER WHICH OF THESE OPTIONS BEST DESCRIBES YOUR COMPANY: * A: We are looking for marketing execution B: We are looking for executive-level input and strategy WHICH OF THESE OPTIONS BEST DESCRIBES YOUR COMPANY: A: We have a diverse client base & we need to grow it all B: We have a very specific target audience WHAT ARE YOUR TOP THREE MARKETING GOALS? * DO YOU CURRENTLY HAVE A MARKETING PLAN? WHAT IS YOUR MARKETING BUDGET? * DESCRIBE WHAT SUCCESSFUL MARKETING MEANS TO YOU. DO YOU HAVE ANY FULL-TIME MARKETING TEAM MEMBERS? * YES NO IF YOU ANSWERED YES, WHICH ROLES: Check all that apply PRODUCT MARKETING DIGITAL MARKETING SOCIAL MEDIA MARKETING BRAND MARKETING GROWTH MARKETING EVENT MARKETING MARKETING COMMUNICATIONS MARKETING COORDINATOR DO YOU PLAN TO MAKE ANY FULL-TIME MARKETING HIRES? * YES NO WHEN DO YOU PLAN TO HIRE A FULL-TIME CMO? * DESCRIBE YOUR TARGET AUDIENCE. * WHO ARE YOUR COMPETITORS? * HOW LONG IS YOUR SALES CYCLE? * WHICH OF THESE OPTIONS BEST DESCRIBES YOU: * A: I love marketing and consider myself quite knowledgeable B: I know a little bit about marketing, but defer to the experts to guide me C: I know nothing about marketing WHAT IS YOUR DEFAULT RESPONSE TO HEARING THAT YOU NEED TO DO SOMETHING DIFFERENTLY? WHAT AGENCIES / MARKETING CONSULTANTS DO YOU CURRENTLY WORK WITH? * HAVE YOU EVER WORKED WITH AN AGENCY THAT "JUST DIDN'T GET IT" WHEN IT COMES TO YOUR BUSINESS? * YES NO OTHER HOW DID YOU HEAR ABOUT ARCH COLLECTIVE? * HAVE YOU EVER WORKED WITH A FRACTIONAL EXEC BEFORE? * ARE YOU COMFORTABLE GIVING A FRACTIONAL CMO FULL AUTONOMY? * WOULD YOU ALLOW YOUR FRACTIONAL CMO TO CONDUCT VOICE OF CLIENT (VOC)? YES NO PLEASE DO - WE WANT CUSTOMER INSIGHTS! HOW WILL A FRACTIONAL EXEC INTEGRATE WITH YOUR CURRENT EXEC TEAM? * WOULD YOU WANT YOUR FRACTIONAL EXEC TO PRESENT TO YOUR BOARD? * WHAT THREE WORDS WOULD YOUR INVESTORS USE TO DESCRIBE YOU? * WHEN DO YOU WANT TO GET STARTED? * BONUS QUESTION: IF YOU AND YOUR TEAM GOT STUCK IN AN AIRPORT, HOW WOULD YOU SPEND YOUR TIME TOGETHER? Thank you! We will be in touch with you shortly.
