Try Voice of Client Interviews and Your Lead Volume and Conversions Will Increase!
Tech startup founders know that they’re diving into crowded markets. Growth must be consistent in order to impress potential investors, while products and services must continuously improve and update so as to attract leads and retain existing users. Voice of Client interviews are a fantastic way to achieve both these goals.
How VoC Works
Voice of Client or VoC is a very simple concept. Set up regular interviews with existing clients and ask them how their experience with your company is going. Clients like to be heard and want brands they love to succeed, so don’t assume they won’t be interested in following through with these interviews.
Pick a time that suits you and the client, decide whether it will be virtual or in-person, and see if you can gain permission to record the interview so you don’t miss a thing.
Search our site for more VoC resources including some of the best questions to ask clients in interviews.
Benefits of VoC Interviews
Does the time taken to talk to clients pay off? It really does. An effective feedback collation system could improve sales by 10% via boosted leads and conversion. Other benefits include:
Improved products and services
Better client relations including longer-lasting partnerships
Earned media such as comments, testimonials, and praise that you can utilize in your marketing efforts (with consent)
Deeper understanding of your target audience and their pain points
Insights into effective marketing channels
Remember to pay attention to negative as well as positive feedback. A tech startup can only grow if it understands where it’s going wrong as well as what it’s doing to keep clients happy.
Implementing and Actioning Data from VoC Meetings
Of course, you only gain the above benefits when you implement the feedback you get from your client catchups.
If they tell you that the interface on an app is clunky, you take that to your DevOps professionals and work on fixing it. If a client says they struggled to find your website or social media accounts online, you need a branding and marketing expert to ensure you’re visible in your market.
Final Word
More than half of buyers state that they’ll return to a company over and over if they get a personalized experience. What could be more personal than taking the time to find out what they have to say? If you want more tips and techniques for optimizing conversion rates, book a free 15-minute introductory call, and let’s find the right marketing solutions for your tech startup.
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